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A clearer path from customer data to actionExplore the platform
VidoraML DECISIONING PLATFORM
SOLUTIONS

Make the important
customer moments count.

Give your teams the context to shape customer journeys with more relevance, consistency, and purpose.

Find your use case
Audience understanding

Build a clearer view of customer groups, needs, and behavioral patterns.

Personalization

Make customer experiences more relevant using the context available to your team.

Next-best action

Identify useful next steps across journeys, channels, and customer touchpoints.

Marketing alignment

Connect audience insight to the campaigns and interactions your teams manage.

Product experiences

Help product teams understand where customers need guidance or a better path.

Retention insights

Explore early signals and design thoughtful responses that support lasting relationships.

SOLUTION PLANNERS

Turn your goal into
a practical plan.

Train a supervised model on your own historical outcomes, then estimate conversion likelihood from four behavioral features. The model must be trained by the site administrator before predictions are available.

04 · DECISION SUPPORT

Next-best-action planner

Choose a business objective and enter baseline assumptions to get an explainable planning suggestion.

Suggested starting plan

Define a measurable control group, test one relevant action, and compare outcomes before rolling it out.

  • Baseline outcomes: 300
  • Illustrative additional outcomes: 30
05 · SEGMENTATION

Audience segment rule builder

Create a simple rule definition you can share with your analytics or CRM team.

Segment rule preview

Engagement = high AND intent = high AND last active within 7 days.

06 · TRAINED MODEL

Conversion propensity predictor

Uses a server-side logistic-regression model trained on your labelled CSV data. Predictions are disabled until the administrator trains a model.

Model status

Enter features and run the predictor. If no model has been trained, ask the site administrator to open Vidora Site → ML Engine and upload labelled historical data.

START WITH YOUR CHALLENGE

Designed around
your next decision.

Every team has different data, workflows, and customer goals. Start with the challenge you want to solve and shape a practical path forward.

Talk through your goals
01Clarify the objectiveDefine the customer or business outcome that matters.
02Connect the contextBring the right signals and teams into the process.
03Learn and improveUse outcomes to refine future decisions.